Transform your leadership journey with personalized coaching designed to help you achieve your goals and maximize your potential.
After more than 30 years in the customer experience and loyalty space, I've transitioned from consulting to coaching because I believe the real value comes from empowering individuals to unlock their own potential. As a coach, my role isn't to do the work for you—it's to help you develop and expand the skills and insights needed to navigate business challenges, make informed decisions, and grow in your career.
Coaching is about teaching, guiding, and providing the guardrails that help you avoid common pitfalls, while allowing you to discover your own solutions and insights. Unlike consulting, where the focus is on doing the thinking and then delivering recommendations, coaching is about helping you implement and operationalize strategies within your organization, so you not only understand the "what" but also the "how". I have worked with executives in every vertical market and at all levels of the organization to shape their brands into customer-centric powerhouses, and I'm here to help you do the same.
Over the years, I've witnessed the shift from a product-centric market to one focused on the consumer. Early in my career as a commercial photographer, I captured products to excite consumers, working with major brands like Case IH, Miller Brewing, and SC Johnson. But it was during my time at Maritz, where I moved from marketing services to designing employee and consumer loyalty programs, that I truly became fascinated with human behavior and consumer motivation.
In the late 1980s, as loyalty programs gained traction, I designed my first program for Norwest Card Services, marking the beginning of my deep dive into consumer loyalty. This experience ignited my passion for understanding and building stronger customer relationships, leading me to join Frequency Marketing, Inc. (FMI) in 1998. There, I worked on a wide range of loyalty programs for companies like Citi and Best Buy, helping them build customer loyalty with technology and data.
By 2004, when Alliance Data Systems acquired Epsilon, I was part of a rapidly growing loyalty operation that supported over 50 brands. As loyalty marketing evolved with digital technology, I saw firsthand how consumer data became the key to connecting with customers on a deeper level. Over the next decade, I consulted with hundreds of executives, helping them maximize the value of loyalty and build more meaningful, personalized consumer relationships.
Loyalty is not just about having a program—it's a holistic outcome that impacts every aspect of your business, from customer acquisition to retention; it demands the ability to speak the language of the entire business. To lead in today's competitive landscape, it's critical to invest in yourself: to develop the skills, mindset, and street smarts that will drive your career forward. You need to understand not just the mechanics of loyalty, but how value is created at the business level, enabling sustainable growth and stronger customer relationships.
With 30+ years in loyalty and customer experience across all vertical markets, I deeply comprehend the unique challenges and opportunities that come your way.
I thrive on guiding individuals and teams towards realizing their full potential. Coaching isn't just about completing tasks; it's a transformative journey where you learn the foundational principles to drive your career growth forward.
Let's work together to overcome business hurdles and reach your goals. Whether you seek a trusted advisor to brainstorm ideas, a strategic thinker to navigate challenges, or an expert to enhance your knowledge base, count on me to support your journey.
All experience is personal, and rooted in building lifetime knowledge. Simply taking a course or browsing through a presentation falls short of truly understanding how to practically apply and operationalize the concepts to get results.
I help you with:
Each coaching journey is unique. I tailor my approach to your specific needs, goals, and challenges.
I focus on building upon your existing strengths, empowering you to leverage them to achieve greater success, and helping you learn and build new functional strengths.
We'll work together to develop practical strategies and action plans that you can implement immediately.
Strategic planning, growth initiatives, and team development.
Communication, delegation, stakeholder management, and conflict resolution.
Designing, justifying, and operationalizing loyalty and CX programs.
Growth Leader | Capability Creator | Philanthropist | Author
"A true connector, John is an icon in the Loyalty space. My professional life changed forever after working with him to create a state of the art loyalty experience. A one-of-a-kind, class act."
Chief Revenue Officer
"John is an industry expert in the loyalty space. He has extensive knowledge of CRM/Loyalty and tech solutions, and employs best practices as it relates to customer experience. John helped Dunkin' create DD Perks, one of the fastest growing loyalty programs in QSR. John was instrumental in setting our strategic vision and continued to add value throughout the life of our partnership with Epsilon- a marketing rock star!"
Develop stronger leadership skills and strategic thinking
Learn to communicate more effectively and confidently
Gain clarity on your immediate and long-term professional path
Create systems to track progress and maximize performance
Develop strategies for better work-life balance and mental health
Crystallize your professional goals and create actionable plans
We'll discuss your goals, challenges, and expectations for coaching.
We'll work together to define clear and measurable goals for your coaching journey.
We'll develop a personalized action plan to help you achieve your goals.
We'll meet regularly to discuss progress, address challenges, and stay on track.
Do you attend fitness classes or go to the gym? Meditate? Do you see a therapist?
Just as we invest in our physical and mental health, coaching is an investment in both your personal and professional development.
Everyone has blind spots. Coaching helps you unlock your own potential, build essential skills, and tackle challenges with confidence. It's not just about receiving answers; it's about equipping you with the tools to grow, make informed decisions, and become the best version of yourself—both personally and professionally.
Explore coaching packages tailored to your unique needs and goals. Whether you're looking to lay a strong foundation, sharpen specific skills, or navigate pivotal moments in your career, there is a coaching solution designed for you. Take the first step toward your transformation and start your journey today.
Schedule a free 30 minute consultation (calendar link below) to discuss your goals and learn more about coaching services and to see if we are the right fit to work together.
Schedule a 30 minute consultation to talk through goals and objectives and decide what coaching is right for you.
Prefer to explain in writing? No problem! Send me a note to discuss your coaching needs. I look forward to hearing from you!
Connect with me on LinkedIn for insights and updates.
© 2025 John Bartold
Executive Coaching: Unleash Your Full Potential